We reimagined the investment experience for user by auto selecting assets for them to maximizing their potential returns.
Reduced the time needed to make investment choices, New and better Improved Performance, Reduced Business ops and Reduced support quires related to investment
1 Product Designer (me), 1 Product Manager, 1 Engineer, 1 QA and Respective Stake holders
I led the end-to-end design from discovery to delivery (Concept, User flows, Interaction Design, Prototypes, Design QA). Worked closely with the engineering team to deliver final polished UI
1 Month (2 weeks for design- 2 weeks for engineering)
Owning the Assets that You Invest in
At earlier stage in Leaf Round (India’s First Asset Leasing Market Place) we had this flow where a user was able to select and buy individual assets and lease to the company for fixed tenure and there would be a buy back at the end
Some drawbacks of this flow :
Very few users were interested in the assets they owned; they were more concerned about other metrics return on investment (ROI), Tenure, Monthly Returns.
Moreover, the process was burdensome for business operations, as each asset required custom images that had to be manually resized and uploaded.
The performance of the system was also affected due to the large number of images and complex calculations involved in each investment.
There Is a TDS on The Investment After it Breaches a Certain Limit
Letting The Users Know That There Would be a TDS Implication on their Investment if the Rental Income Crosses ₹2.4L in a FY Using Contrasting Colors to Grab Attention to Convey the Message And Show the Returns for that Current FY
How Do We Educate the User on The Investment Terms?
So To Make Every Investment Metric Familiar with The Users We Added a On Click Modal with a Few lines of Text Explaining the Specific Terms
The Love Hate Relationship
Keeping the Old Flow Alive With the New Flow
Our Old Asset Selection Flow had Almost been there for a Year and We Couldn’t Just Chuck it for The New one as there were a lot users Who had Gotten use to it and Owning the Individual Assets is also one of our USP compared to our Competitors
There was a small percentage of users who still preferred the old flow as they wanted more control over the assets they invested in