We reimagined the investment experience for user by auto selecting assets for them to maximizing their potential returns.
Impact
Reduced the time needed to make investment choices, New and better Improved Performance, Reduced Business ops and Reduced support quires related to investment
Team/Role/Timeline
Team
1 Product Designer (me), 1 Product Manager, 1 Engineer, 1 QA and Respective Stake holders
My Role
I led the end-to-end design from discovery to delivery (Concept, User flows, Interaction Design, Prototypes, Design QA). Worked closely with the engineering team to deliver final polished UI
Timeline
1 Month (2 weeks for design- 2 weeks for engineering)
As a Business, We wanted to
Increase in average investment amount and Repeat rate
Why the Purchase Flow?
For the Users
This Meant less time Spent in Choosing Assets Manually by Making Repeat/High Ticket Investments Easier
Behavioral Insights
Comparing Multiple Deal/Assets Combinations to Find the Best Returns
Large number of Support Quires Related to Investment Metrics (E.g - IRR, Buyback, TDS)
Lot Time in the Asset selection Page
Non KYC users Couldn’t view investment details
Large ticket investments in Familiar/Trusted Companies
Our Strategy was Convince and Speed
We Planned to Automate the whole Asset Selection Process Using Algorithms that Would Maximize Returns for the User
No Hassel of Selecting Assets for The Best Returns. Just Once Click Input the Desired Amount and Done
Surprise Requirement
We Planned to Launch a New Product
Invoice Discounting and it Was
Launched in a Month
Up Until December 2022 Asset Leasing Was the Only Product We Had on the Platform but The Business Team Wanted to Experiment with a Short Tenure Product and See User Adoption
Retro
Owning the Assets that You Invest in
At earlier stage in Leaf Round (India’s First Asset Leasing Market Place) we had this flow where a user was able to select and buy individual assets and lease to the company for fixed tenure and there would be a buy back at the end
Some drawbacks of this flow :
Very few users were interested in the assets they owned; they were more concerned about other metrics return on investment (ROI), Tenure, Monthly Returns.
Moreover, the process was burdensome for business operations, as each asset required custom images that had to be manually resized and uploaded.
The performance of the system was also affected due to the large number of images and complex calculations involved in each investment.
Discovery: The Purchase Flow
Insights From Slider Input
Easy as Amounts are Pre-set
Amount Round-off is Less With Each Slide
Selecting Desired amount is not easy
Min/Max investment is Dynamic and UI handling Issues
Insights From Text Input
Desired Amount is an Easy Input
For Every Amount Input there is a Round-off
Selecting Desired amount is not easy
Min/Max investment is Dynamic and UI handling Issues
There Is a TDS on The Investment After it Breaches a Certain Limit
Letting The Users Know That There Would be a TDS Implication on their Investment if the Rental Income Crosses ₹2.4L in a FY Using Contrasting Colors to Grab Attention to Convey the Message And Show the Returns for that Current FY
How Do We Educate the User on The Investment Terms?
So To Make Every Investment Metric Familiar with The Users We Added a On Click Modal with a Few lines of Text Explaining the Specific Terms
Let's skip to the good part
Combining All the Feedback and Approaches into the Final Design
Solving the Information Break Down Part
Added a on Click modal which give a short description on the related investment metric
The Love Hate Relationship
Keeping the Old Flow Alive With the New Flow
Our Old Asset Selection Flow had Almost been there for a Year and We Couldn’t Just Chuck it for The New one as there were a lot users Who had Gotten use to it and Owning the Individual Assets is also one of our USP compared to our Competitors
There was a small percentage of users who still preferred the old flow as they wanted more control over the assets they invested in
Handling a few edge cases and warning states
Basic Edge cases like min/max investment and showing a alter message for the TDS implication on an investment
