Invest with confidence
Understanding the problem statement
Quite often people want to start investing for a long term wealth creation but end up making wrong decisions and losing money.
This could be following reasons to lose money
Lack of expertise in investment decisions
Potential financial losses due to inadequate knowledge
Absence of long-term planning
Insufficient risk analysis
Lack of awareness about investment options
Inadequate diversification strategies
To help Sham with his investment journey I need to first understand the current offering and how accessible these option are
Current Offerings
Most assessable (easy)
Bank FDs
Stock Market
Mutual Funds
Gold (Physical, Bonds)
Crypto Currencies
Quite assessable (Not so easy)
Real-estate
Fractional Real-estate
Revenue Based financing Bonds
P2P lending
Not assessable (Not easy)
Private equity Investments (start-ups)
Privately listed bonds
Large scale real-estate
Possible solution
The Goal is help users make informed decisions while investing their money
Design solutions
Information Presentation
Presenting investment information in a clear, concise, and visually appealing manner is crucial. The design should effectively communicate complex financial concepts,
Decision-Making Support
Provide users with tools and features that assist them in making well-informed investment decisions. This could include interactive calculators, risk assessment tools, portfolio trackers, comparative analysis and educational resources.
Personalisation and Flexibility
Recognise that individual investors have different preferences and financial situations. The design should allow for customisation and personalisation, enabling users to set investment goals, adjust risk levels, and tailor the experience to their needs.
Design concept
Designing an app where we on board the user with a set of questionnaires to understand the user and create a personalised experience and helping the user make informed investment decisions
Visual Elements and Branding
The design has to communicate Trust, Confidence and Stability
Let's skip to the good part
Splash screen, Signup via Verification and consent screen
Getting to understand the user with a few Questions
The Home screen
Keeping it clear
The home screen communicates the clear actions that the users needs to take in order to get started with their investment journey this includes
Learn about investing
Suggested investment Strategies
Best Opportunities
Here “Invest on your goal” plays a significant part in motivating the user start an habit investing regular which help the app in suggesting a good investment strategy
In order to help the user with an investment strategy it’s very important to understand the user’s motive behind making an investment
Letting the users create goals to get started with investments
Understanding the users risk appetite
From the user data collected from the on boarding there can several investment strategies suggested, this provides flexibility for the user to make choices as their priorities may change over the time
Informed Decisions
Decision-Making Support
Showing some of the best performing assets on the home screen based the user preference
Here showing the past metrics shows creates a sense of confidence for the user to get started with their first investment
On the Investment page adding all the metrics helping the user understand the investment asset and it’s benefits
Adding small elements like “100% safe” or “Secured by RBI” can act as huge trust element in boosting the users confidence to make an investment on the platform
Conclusion
With all the choices available to the user to make an investment why would one chose this app over the other
The conclusion is was able drive was users need a motive to invest and grow their money it might be goal or something but forming that initial first step for investment is important
Next Steps
Think about the whole experience
Once a goal is set and the investment strategy is created how does next steps look like do have a in app experience or redirect the user outside the app
Improving on the feedback
Having a few users test the app can provide us with valuable insights with user needs and requirements
Make it more engaging
Adding more interactions and motion design in the app will elevate the overall experience of the app giving the user a much more delightful experience
